Error message

Deprecated function: The each() function is deprecated. This message will be suppressed on further calls in menu_set_active_trail() (line 2394 of /customers/c/a/1/

Information for business

Do not throw away food past its ‘best before’ date.

You can still SELL it. It is legal to sell food past its ‘best before’ date (as opposed to perishable food with a ‘use by’ date on them such as fresh meat, fish, ready made meals and sandwiches), as long as the food has been kept in safe conditions and you let customers know that the food is past its ‘best before’ date. 

You can also DONATE it to local charities - either directly or via Best Before Project’s re-distribution network.

Food past its ‘best before’ date is safe to consume and the ‘best before’ label is merely an indication that after the date the food ‘might begin to lose its texture or flavour’ (see [link to food labelling info]). It will not poison you or your customers and in most cases it will taste exactly the same as an item ‘in date’. Think dry rice, pasta, tinned baked beans, honey and … over 80% of all food in the UK.

Please get in touch with us for any assistance and further information.

Be part of our BEST BEFORE, STILL GOOD AFTER campaign.
We will be happy to help you to set up a zero-waste stock rotation system - saving you money, saving the environment and contributing to your local community!

For further information please go to Food labelling


The Fresh Olvide Company pick up food